These two answer different questions. App Tracker asks how are my apps growing — installs, ratings, ad campaigns, a heatmap of where the downloads are. DevMargin asks which of them actually makes money once the bills come out. If growth is your question, most of this page will point you at them.
Only the things both products claim. App Tracker’s figures were taken from their own site on 13 August 2026; if something has gone out of date, it is an error rather than a tactic — tell us and it gets fixed.
| DevMargin | App Tracker | |
|---|---|---|
| Where revenue comes from | 14 rails, plus your own app | RevenueCat, Stripe, Shopify, Paddle, Lemon Squeezy, WooCommerce |
| Rails on the cheapest paid plan | All 14, at $9/mo | Two, at $9.99/mo. All of them needs Pro, at $29.99/mo |
| Net margin after costs | Yes — the reason it exists | No. Ad spend and ROAS, but not what a project costs to run |
| Agent access (MCP) | Hosted MCP server, read-only | No |
| Figures no rail reports | Push API — your app reports users and costs | No |
| Installs, ratings, ad campaigns | No, and not planned | App Store and Play installs and ratings, Meta, Google and TikTok ads, YouTube |
| Alerts and weekly digest | Email, Slack or Discord | Not offered |
| Public page for your figures | Yes — per project and per figure, everything off until you turn it on | Not offered |
| Limit on projects or apps | None on any plan | 2 free, 10 on Starter, 50 on Pro |
| Free plan | Every rail, unlimited accounts and projects, 30 days of history | 2 apps, 1 payment provider, 90 days of history |
| Paid plans | $9/mo or $90/yr | $9.99/mo or $99/yr; Pro $29.99/mo or $299/yr |
App Tracker meters payment providers as well as apps: one on the free plan, two on Starter, and all of them only on Pro. So aggregating money from more than two places is the thing you upgrade for. DevMargin never charges by rail — all 14 are on every plan, because reading them all is the point rather than the upsell:
App Tracker does track money going out — campaign spend across Meta, Google and TikTok, and the return on it. That is real, and if paid acquisition is how you grow, it is the number you need. It is also not the same number: it says nothing about the Vercel, Supabase and model bills a product accrues whether or not anyone advertises it, and it is not resolved into a margin per project. DevMargin subtracts each project’s running costs and shows what is left — and where a cost has not been entered, it shows — rather than pretending the cost was zero.
Your products are mobile apps, your question is growth — installs, ratings, which campaign is working — and one or two payment providers cover where the money lands.
Money arrives through more than two rails, you pay real infrastructure or model bills, and you want to know which product is in the black after them — or you want an agent to read the portfolio for you.
They answer different questions and neither replaces the other. If you run paid acquisition on a portfolio of apps and also want a margin, using both is a reasonable thing to do.
Free for every rail and every project, with 30 days of history. No card, and every key is read-only.
Start free →App Tracker is a product by its own authors and is not affiliated with DevMargin. Its pricing and integrations were checked at apptracker.tech on 13 August 2026.